When you're running a business, you want to make sure your Facebook account is as optimized as possible. Running a successful business is all about using social media as your key communication channel. The best way to grow and maintain your business online is to optimize your Facebook page with these 17 tips that every small business owner should follow.
- Create a Facebook page, not a personal profile.
- Customize your username.
- Add a featured photo.
- Complete the "About" section.
- Add the call-to-action button.
- Select the right Page categories.
- Use appropriate keywords.
- Encourage user feedback and reviews.
- Reply to every comment, good or bad; it shows you're attentive and care about what people say.
- Keep your Facebook posts short, sweet, and useful.
- Don't forget to optimize your Facebook posts for mobile devices; you may need to shorten them further.
- Link to your content as often as possible; this builds up traffic for your website.
- Share other people's content; this will help you make connections in your industry, which can lead to collaborations or referrals that can benefit your business.
- Design the visual hierarchy of your page well so that it's clear where users should look first when they arrive on your page. This lets users know what is most important about your business.
Use these tips as your starting point for growing and strategizing on your business's Facebook page, and try to allocate as much time as possible to post regularly and engage with your followers. This is going to be the driving force behind the success of your business online.